We invite you to explore, question, and contribute to this conversation. What does good business look like to you? And how can we make sure the companies doing the most good are also the ones thriving?

We were lucky to be featured in the Nonprofit Hive (one of our favorite NP resources!) to discuss the difference between outputs and outcomes and how it can be a game changer for annual reports and impact reports.

Big news in the world of sustainable business: Dr. Bronner’s, known for their natural castile soap and the highest-scoring B Corp, announced that it’s dropping its B Corp Certification. Dr. Bronner’s is often highlighted in HMK Impact initiatives. And we use B Corps as a benchmarking tool to help companies make meaningful change. So this falling out hits hard. It forces an important conversation: What does B Corp Certification really mean today?

Doing Good doesn’t have to start with solar panels or a complete supply chain overhaul. For small businesses, low-cost sustainability ideas can create real impact without breaking the budget. These small shifts build momentum, cut costs, and engage teams in meaningful change.

Whether you're just getting started or looking for fresh ideas, here are 10 low-cost sustainability practices your business can implement right away.

Because doing good for your people is doing good for your business.

Doing Good isn’t just about recycling bins and reusable coffee mugs. Social sustainability, the way your business supports employees, equity, and the broader community, is just as essential. And often, the most meaningful practices don’t require big budgets, just better priorities.

Here are several human-centered, values-driven practices that can make your business better—and more magnetic to employees and customers alike.

Think ESG is only for the big guys? Think again.
In this Q&A, we break down what ESG reporting really means for small and mid-sized growing businesses and how to actually start without drowning in jargon or spreadsheets. Whether you’re looking to attract values-driven customers, prepare for future funding, or just tell your impact story better, this post is packed with practical tips and frameworks to get you going. No fluff, no corporate speak, just real talk for real businesses doing good work.

In the U.S., we often split environmental and social goals but that’s not how real impact works. In this post, we break down why integration matters, how Europe’s leading the way, and which frameworks actually help you align it all without burning out.