Rise Up: How to Build a Socially Conscious Business

A new breed of socially conscious companies is changing how consumers shop, where employees work, and the way in which the world does business. In Rise Up, Russ Stoddard, a recognized expert working at the confluence of business and social responsibility, sets the stage for this optimistic business trend in which companies create financial profit for stakeholders through products, services, and business models that create social impact and public benefit.

Some may consider Russ Stoddard the grandfather of Boise’s B Corp scene — his marketing agency business, Oliver Russell, was Idaho’s second business to certify as B Corp in 2012 behind Caprock Investing in 2007, and ever since he’s been a cornerstone to the B Corp movement.

Meet any local in the social impact space and they may claim Russ as a mentor. When he’s not busy running his coworking facility, Inspiration Alley, he is a beacon and sage for anyone exploring the social impact world or anyone trying to make a difference with whatever capacity they have.

Can’t get in touch with Russ because he’s a busy guy? He wrote a book that explains all of his sage wisdoms — it’s a great place to start.